On the location in Duba Stonska, the construction of a high-quality resort in the area of environmental and so-called ethno-tourism is planned. It is a tourism based on the preservation of tradition and the natural qualities of the area. It is estimated that Pelješac, due to its exceptional landscape value, is an ideal place for the development of such a concept of tourism-oriented guests who want to enjoy the peace and well-preserved, beautiful nature. The project does not include operations on the immediate coast.
The intention is to build high-quality tourist facilities that will be distant from the sea and integrated into the nature and the preserved tradition of Pelješac, while preserving the current spirit and atmosphere of the area. The location Duba Stonska is one of the few that allows the development of a modern concept of tourism that is currently missing in the Croatian tourist offer. The development of this concept is ideal for the local community because it is based on the preservation and further development of all the current advantages of the region, while simultaneously opening new, significant opportunities for economic development. Also this tourism project will be an excellent upgrade and complement to the overall current tourist offer in the wider Dubrovnik area, particularly in the area of Ston and southern Pelješac, where tourist facilities are almost nonexistent.